Posted by Mercado do Colchão on May 11, 2026

Mattress Market Unveils New Brand Identity

The mattress market is evolving—and with this evolution comes a new visual identity designed to reflect what has always driven us: comfort, personal connection, and the quality of rest.

The new brand identity represents an important step in strengthening the brand, preserving its essence while adopting a more contemporary, modern, and dynamic approach.

A new identity with the same commitment

The redesign of the Mercado do Colchão logo has a clear goal: to create a more contemporary and distinctive image, without losing the brand recognition that customers already know and value.

This evolution enables a stronger position in the digital market, ensuring visual consistency across all customer touchpoints—from the website to various customer touchpoints.

What has changed in the new logo?

The new visual identity features a simpler, more intuitive design .

Among the main highlights are:

A strong graphic symbol, designed to be easily recognizable;
A modern, minimalist aesthetic;
Greater adaptation to digital environments.

The new logo clearly represents the world of relaxation, creating an immediate connection with the product and the brand’s mission.

Colors that convey comfort and energy

Mercado do Colchão’s new brand identity retains red as its primary color—ensuring continuity with the brand—but introduces orange to add more dynamism, contrast, and a sense of approachability.

This combination reinforces the brand's identity:

Red: trust and recognition;
Orange: energy, innovation, and community.

Another key objective of this change was to ensure flexibility for international growth.

The new brand identity allows the brand name to be adapted to different languages while maintaining the visual symbol and graphic consistency. This ensures global consistency without compromising the brand’s identity.